Post by surovyakter on Jul 31, 2024 5:23:29 GMT
Do you often ask customers what they thought of their purchases from your store? One way to improve e-commerce is to learn what consumers think about your product or service. That's why customer reviews — the analysis they leave on your website after making a purchase — are important not only for potential customers, but also for the store owner.
Understand now why product reviews are so Barbados Email List important, as well as how to apply them in your store!
What are the benefits of product reviews?
See what benefits you get from this spontaneous analysis.
Credibility
It's hard to find someone who will make a purchase in an online store without seeking the opinion of other consumers. That's because, amid so many fake websites and online scammers, having the support of other people (even if they're strangers) shows the potential buyer that your e-commerce is trustworthy.
Changes in e-commerce
Not every review will be positive, of course. It could be negative or neutral. However, this does not necessarily mean something bad for an e-commerce business, but rather an opportunity to make changes to your website that are in line with what your customer expects from the store, in addition to improving the customer experience.
Another interesting factor is that, often, the customer praises the store, but does not like the product. With this, you discover the needs of your consumer, identifying what they really want to buy. Depending on the item for sale, it is worth stopping stocking it and replacing it with others.
Customer desires
Even the most satisfied customers can have suggestions for your e-commerce business. It is common, for example, to see reviews with: “The only thing missing was…, but that did not ruin the experience”. Therefore, always pay attention to this type of statement: the customer, who is already satisfied, will be even more so.
Improving the product or service
An e-commerce business encompasses many sectors, such as inventory, logistics, product variety, marketing and communication. For a store owner, it can be difficult to deal with so much, so one detail or another can go unnoticed. With reviews, it becomes clearer what needs to be done.
How to insert product reviews
There are three main ways to allow your customers to make purchase reviews on your e-commerce site. See:
On the website
You can have a space on your e-commerce site with comments from customers who purchased the product. This is very common on perfume, cosmetics, furniture and home appliance websites. In many cases, the store itself sends an email to the buyer asking them to leave a comment.
Some companies work with platforms that are responsible for certifying that the comments are true. This way, the page visitor can be sure that those reviews were made by real consumers. At the same time, the store owner will also not be a victim of spam.
Ranking
This form of evaluation can be done simultaneously with the review on the product page. In this case, you send a type of form by email in which the customer responds, on a scale of 1 to 5 (or 1 to 10), what they thought of the purchase, the product itself and the delivery.
By shopping experience
Here, the consumer can write about their shopping experience, from choosing the product to the item arriving at their home. This can be done in the same way with other types of reviews, which provides a more complete return for the company.
Product Review Update
In December 2021, just before Christmas, Google announced an update: the Product Review Update. Aimed at reviews left spontaneously by users on product websites after making a purchase, it took place for three weeks starting on December 1st. The PRU only applied to users and websites in English.
Understand now why product reviews are so Barbados Email List important, as well as how to apply them in your store!
What are the benefits of product reviews?
See what benefits you get from this spontaneous analysis.
Credibility
It's hard to find someone who will make a purchase in an online store without seeking the opinion of other consumers. That's because, amid so many fake websites and online scammers, having the support of other people (even if they're strangers) shows the potential buyer that your e-commerce is trustworthy.
Changes in e-commerce
Not every review will be positive, of course. It could be negative or neutral. However, this does not necessarily mean something bad for an e-commerce business, but rather an opportunity to make changes to your website that are in line with what your customer expects from the store, in addition to improving the customer experience.
Another interesting factor is that, often, the customer praises the store, but does not like the product. With this, you discover the needs of your consumer, identifying what they really want to buy. Depending on the item for sale, it is worth stopping stocking it and replacing it with others.
Customer desires
Even the most satisfied customers can have suggestions for your e-commerce business. It is common, for example, to see reviews with: “The only thing missing was…, but that did not ruin the experience”. Therefore, always pay attention to this type of statement: the customer, who is already satisfied, will be even more so.
Improving the product or service
An e-commerce business encompasses many sectors, such as inventory, logistics, product variety, marketing and communication. For a store owner, it can be difficult to deal with so much, so one detail or another can go unnoticed. With reviews, it becomes clearer what needs to be done.
How to insert product reviews
There are three main ways to allow your customers to make purchase reviews on your e-commerce site. See:
On the website
You can have a space on your e-commerce site with comments from customers who purchased the product. This is very common on perfume, cosmetics, furniture and home appliance websites. In many cases, the store itself sends an email to the buyer asking them to leave a comment.
Some companies work with platforms that are responsible for certifying that the comments are true. This way, the page visitor can be sure that those reviews were made by real consumers. At the same time, the store owner will also not be a victim of spam.
Ranking
This form of evaluation can be done simultaneously with the review on the product page. In this case, you send a type of form by email in which the customer responds, on a scale of 1 to 5 (or 1 to 10), what they thought of the purchase, the product itself and the delivery.
By shopping experience
Here, the consumer can write about their shopping experience, from choosing the product to the item arriving at their home. This can be done in the same way with other types of reviews, which provides a more complete return for the company.
Product Review Update
In December 2021, just before Christmas, Google announced an update: the Product Review Update. Aimed at reviews left spontaneously by users on product websites after making a purchase, it took place for three weeks starting on December 1st. The PRU only applied to users and websites in English.